Woman Reading a Tours Brochure in a Motel Room, 1950s — Archive & Atlas
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Woman Reading a Tours Brochure in a Motel Room, 1950s — Archive & Atlas

Unattributed 1955–1959

AA-2026-777472

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A woman in a floral dress sits in a wicker-backed chair in what is plainly a motel room — the spare blonde furniture, the jalousie blinds, the ice-water pitcher on the side table all belong to the roadside-motel vernacular that the Interstate Highway Act of 1956 was busy making universal. She is reading a folded travel brochure, the word 'Tours' legible on the cover, with the focused attention of someone who has decided that this trip will be organized. The 1950s American vacation operated on the assumption that if you gathered enough printed brochures in enough motel rooms, the trip would assemble itself into a coherent experience. She is doing her part, while somewhere outside, a highway was already bypassing whatever attraction she was reading about.

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Archive & Atlas — The Archive AA-2026-777472 · jpg · Open