AA-2026-4E78EB
On the image
Two women in Saturday-best skirts and blazers stand on a viewing platform beside a Euclid scraper at what is plainly an outdoor industrial exposition — the kind of event postwar America staged to prove that the machinery rebuilding its highways was worth being proud of. Euclid had by the mid-1950s become synonymous with earthmoving on a heroic scale, its yellow giants hauling dirt for interstates, dams, and subdivisions that were themselves still being planned. The company set up this display platform so that visitors could climb up beside the cab and grasp the scale of a machine that ordinarily dwarfed everyone near it, which was the whole point: the exhibit was not about information but about awe. A child sits at the wheel in the operator's seat, doing what every child at every such display has always done. The two women are talking to each other, having already conceded the driver's seat to someone with clearer priorities.
Visually related — by likeness
Two Women at a Euclid Heavy Equipment Display, 1950s Trade Fair. 1953–1959. Archive & Atlas, Historical Image Library, AA-2026-4E78EB. https://thearchive.archiveandatlas.com/library/two-women-at-a-euclid-heavy-equipment-display-1950s-trade-fair.
@misc{aaAA20264E78EB,
title = {Two Women at a Euclid Heavy Equipment Display, 1950s Trade Fair},
year = {1953–1959},
howpublished = {Archive \& Atlas, Historical Image Library},
note = {Accession AA-2026-4E78EB},
url = {https://thearchive.archiveandatlas.com/library/two-women-at-a-euclid-heavy-equipment-display-1950s-trade-fair}
}TY - ART TI - Two Women at a Euclid Heavy Equipment Display, 1950s Trade Fair PY - 1953–1959 PB - Archive & Atlas, Historical Image Library AN - AA-2026-4E78EB UR - https://thearchive.archiveandatlas.com/library/two-women-at-a-euclid-heavy-equipment-display-1950s-trade-fair ER -
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