Family Group at Modernist Exhibition Pavilions, 1950s — Archive & Atlas
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Family Group at Modernist Exhibition Pavilions, 1950s — Archive & Atlas

Unattributed 1955–1959

AA-2026-DBB1DF

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A family — two women, a man, a child in a blue neckerchief, and an older woman — has stopped to be photographed outside a row of flat-roofed exhibition pavilions whose design announces, with great confidence, that the future has arrived. The buildings are dressed in the visual vocabulary of the postwar world's fair circuit: stark white panels, a large decorative black oval, angled geometric fins in olive and yellow, and plate-glass storefronts. The woman in the foreground wears a pale blue coat and carries a small catalogue or programme, the standard equipment of the serious exposition visitor who intends to see everything and remember none of it. A sign on the right pavilion reads 'Dominion Laboratories' or something close to it, suggesting a trade or industrial fair where corporations were given their own houses to explain why the products they already sold you were actually the future. The child holds a souvenir pamphlet and wears a scout-style kerchief, which was the 1950s way of signalling that a small person was officially present and accounted for. Everyone is dressed as though they expected to be photographed at some point during the day, which is to say they are wearing their good coats on a Tuesday.

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Archive & Atlas — The Archive AA-2026-DBB1DF · jpg · Open